Job Description

An Addison Group client is seeking a dedicated and detail-oriented Digital Marketing Specialist to join their team. The Digital Marketing Specialist will play a crucial role in developing and implementing digital marketing strategies for the company and taking ownership of day-to-day operations and success.

Job Title: Digital Marketing Specialist

Location: Casa Grande, Arizona

Compensation: $30 - $35 hourly

Responsibilities:

• Manage budgets for social ad spend across various platforms, planning and executing email marketing campaigns.
• Expand digital marketing strategies through roadmap development.
• Edit and occasionally develop new templates for WordPress websites and landing pages.
• Ensure data integrity on internal and external websites, maintaining up-to-date information.
• Manage literature stocks and external resources including print, video, photography, and web design.
• Support SEO implementation, copywriting, and layout of advertisements.
• Lead campaigns from concept to launch, supervising inventory of corporate artwork and media.
• Develop and manage content calendars across social platforms, reporting regularly on campaign performance.
• Maintain digital properties including presentations and collateral.
• Develop and monitor campaign budgets, reporting on digital marketing campaign performance.
• Oversee CRM integrations, lead nurturing activities, and lead outcome reporting.
• Produce quarterly internal marketing updates.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of three years of experience in digital marketing, ideally in an agency or brand environment.
• 2-5 years of experience in digital marketing, preferably in the manufacturing sector.
• Strong experience with HubSpot and inbound marketing principles.
• Knowledge of local SEO practices and website management.
• Exceptional project management skills, adaptable to a dynamic environment.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Addison Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. A reasonable accommodation is available for qualified individuals with disabilities, upon request.

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