Job Description
Digital Marketing Specialist Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Dometic Land Vehicles Americas is a trusted provider of high-end products for recreational vehicles, commercial passenger vehicles and overlanding vehicles in North America, Latin America, and the Caribbean. We are on a journey of continuous growth - now looking for our next star - a passionate
Digital Marketing Specialist within our
E-commerce capability. This position reports to
E-commerce Manager and will work in
Irving, CA or Agoura Hills, CA .
About the position As a
Digital Marketing Specialist in the
E-commerce team, you will be responsible for executing digital marketing strategies to ensure effective traffic generation and customer acquisition through various digital channels, including social media, search, and email marketing. The Digital Marketing Specialist will work closely with the e-commerce manager and collaborate with the global team, as well as segments, to optimize regional digital marketing efforts for DTC E-Commerce.
Your main responsibilities - Execute digital marketing campaigns across multiple channels, including social media, search engines, and email marketing - focusing on DTC E-Commerce.
- Develop and implement strategies to drive traffic, engagement, and conversion on the e-commerce site.
- Collaborate with the E-Commerce Manager to align marketing efforts with overall business goals.
- Manage and optimize paid advertising campaigns to maximize ROI.
- Adopt and curate engaging content for social media and email campaigns.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
- Utilize SEO best practices to enhance organic search visibility and rankings.
- Coordinate with external agencies and partners to ensure effective execution of digital marketing initiatives.
- Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.
- Assist in the development and management of the digital marketing budget.
What do we offer? You are offered an interesting role in a dynamic, fast paced, and global environment with great opportunities to grow and take on new challenges. The growth at Dometic is continuous - which gives you great possibilities to evolve with the company.
- Medical/Dental/Vision Insurance
- Employee Assistance Program (EAP)
- Disability insurance (STD/LTD)
- 401 (k) with company match
- PTO
- Company defined holidays and two floating holidays for you to use as you choose
- Paid maternity/paternity leave
- Employee discounts on our incredible products
- Opportunities to make an impact
A suitable background would be some experience within digital marketing and Google advertising- as well as the following qualifications and experiences:
- A Bachelor's degree in a relevant field of study.
- Adobe Magento experience (preferred)
- Proven experience in digital marketing, including social media, search engine marketing (SEM), and email marketing.
- Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, etc).
- Experience with SEO and content marketing strategies.
- Strong analytical skills and the ability to interpret data to inform decision-making.
- Flexibility to adapt to a fast-paced and dynamic environment.
To be successful in this role, we believe that you possess the following skills, competencies & characteristics: - A proactive and results-oriented mindset with a focus on driving traffic and customer acquisition.
- Strong collaboration skills, with the ability to work effectively within a team.
- A passion for digital marketing and staying updated on industry trends.
- Excellent organizational skills and attention to detail.
- Ability to analyze performance data and translate insights into actionable tactics.
- Creativity and innovation in developing engaging marketing campaigns.
- Commitment to continuous learning and improvement.
Dometic's Core Values To thrive and succeed in this role, you understand the importance of our core values - Together We build our future, We play to win, We embrace change, and We walk the talk; these values reflect the heart and soul of Dometic, and they define what it takes to work here and how we do things.
Dometic operates with a hybrid policy. We see the social aspect of being in the office, meeting colleagues, having short coffee break interactions or a quick face to face meeting as key to success as we become more productive and fast paced in terms of problem solving, learning, cross functional collaboration and not the least in a way to have fun at work!
Are you our next star? Then we would love to see your application.
Dometic is passionate about building together an inclusive and equitable working environment, that respects individual strengths, views, and experiences. We believe that diversity enables us to thrive across our differences. Be yourself and join us!
Dometic is proud to be an equal opportunity employer. Dometic evaluates qualified applicants without regard to race, color, religion, age, gender, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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