Job Description

Marketing Manager

Greensboro, NC Professional Services Marketing / Full Time / On-site

The objective of the position is to create and execute marketing plans, oversee work product, advise best practices, and ensure the success of marketing efforts Cogent Analytics. This position will provide overall marketing services; digital marketing and website expertise and insight for Cogent as required. The Marketing Manager will monitor and report website analytics for SEO integrity, campaign performance and overall online presence and ranking. This position will also oversee the website to ensure its integrity and best SEO practices are applied. This position will also coordinate workflow and the timely delivery of projects while ensuring adherence to business processes between Cogent team stakeholders and suppliers.

Essential Duties and Responsibilities

• Act as the main point of contact for marketing needs, building and maintaining strong relationships.
• Understand business goals, industry trends, and competition to develop effective marketing strategies.
• Develop and oversee the execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Collaborate with cross-functional teams, including designers, content creators, and digital marketers, to ensure campaign success.
• Monitor campaign performance, analyze data, and provide insights and recommendations to optimize marketing strategies.
• Create and present regular reports to leadership, demonstrating the effectiveness and ROI of marketing efforts.
• Manage project timelines, budgets, and resources to ensure timely and successful delivery of marketing initiatives.
• Stay updated on industry trends and best practices to drive innovation and continuous improvement.
• Lead meetings, presenting campaign updates and discussing strategic opportunities.
• Provide exceptional customer service, addressing concerns and inquiries promptly and professionally.

Requirements

• Minimum 3+ years' experience
• Must be available to work at corporate office in Greensboro, NC in conjunction with remote work schedule as agreed upon with Marketing leadership.
• Proven experience planning and executing digital marketing campaigns.
• Experience with SEO/SEM and CRM software.
• Experience implementing and optimizing Google Adwords campaigns.
• Solid knowledge of web analytics tools like Google Analytics, SEMRush, Google AdWords, GTMetrix.
• Hands on experience with online marketing tools and practices.
• Experience with WordPress, and familiarity web design and HTML.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.
• Self-starter who needs little supervision to stay on task.
• An eye for critiquing visual media (videos, images) for marketing uses.
• Experience with videography or photography a plus.
• BS degree in Marketing, Digital Marketing, Communications, or relevant field.

Programs/Software Preferred

• Wordpress
• SEMRush
• Hootsuite
• HubSpot
• ClickUp
• MailChimp
• Active Campaign
• Adobe Creative Cloud
• Indesign
• PhotoShop
• Google Analytics
• Google AdWords
• Bing for Business
• HTML
• JavaScript
• Figma Jam and Figma Design
• Illustrator

$65,000 - $75,000 a year

Eligibility for benefit plan participation occurs on the first of the month following your 30-day anniversary of your employment. Detailed information regarding the complete Benefits package will be provided separately. PTO Plan information is provided separately in the Employee Handbook. Detailed information regarding the PTO policy will be provided separately. Eligibility for the company 401(k) plan occurs after the one-year anniversary of your employment. Detailed information regarding the 401(k) plan will be provided separately.

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