Job Description

Senior Technical SEO Manager, AWS Search Marketing

Amazon Web Services (AWS) is seeking an experienced, results-driven Senior Marketing Manager specializing in Search Engine Optimization who will operate as a strategic technical leader responsible for developing and implementing SEO strategies that drive improved experiences for all search users that engage AWS.

Key Job Responsibilities

Strategic SEO Capabilities

• Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans
• Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisitionseek to identify areas where SEO best practices are not applied and drive change
• Stay ahead of evolving algorithms and SEO best practices, while contributing to GEO/AEO opportunities

Technical Excellence

• Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms
• Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and receive stakeholder buyin
• Audit or facilitate vendor audits for the AWS website and other properties

Testing & Optimization Culture

• Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team
• Drive datadriven decision making about onsite customer experience through test results and analysis
• Measure and communicate the results of SEO initiatives to stakeholders at all levels

Leadership & Communication

• Communicate effectively with peers and upward to senior leadership, demonstrating ability to upscale appropriately
• Serve as the primary SEO partner to web teams, frontend and backend engineering, Information Architecture teams, search product managers, and content teams
• Drive a culture of SEO best practices that permeates through the organization
• Operate with autonomy while collaborating across technical and nontechnical stakeholders

Basic Qualifications

• 6+ years of professional marketing experience (noninternship)
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
• Demonstrated experience using enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms
• Experience collaborating with technical and nontechnical stakeholders to implement SEO strategies
• Track record of taking SEO initiatives from concept to completion with measurable results

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience in B2B, digital advertising, and adtech products/services
• Experience communicating results to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market.

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