Job Description

Sr Trade Marketing Manager

BSH Home Appliances Corporation Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Charlotte, NC/ Full-time

Your Responsibilities

Leads the development and execution of strategic trade marketing initiatives that drive brand growth, optimize retail performance, and strengthen partnerships with key accounts. This role focuses on aligning cross-functional efforts, analyzing market trends, and ensuring effective activation of promotions to maximize sales and ROI.

• Bridge the gap between marketing and sales by developing and implementing tailored trade strategies, promotions, and tools that align with overall business objectives.
• Plan, develop and execute comprehensive marketing plans that build customer awareness, loyalty, market share growth, and supports company goals for Bosch, Thermador & Gaggenau.
• Leads the execution of strategic marketing initiatives to maximize brand presence and sales performance across key retail partners.
• Analyzing market trends, retailer performance, and consumer behavior, to ensure optimal positioning of products to achieve growth targets, enhance customer engagement, and deliver measurable ROI.
• Leads cross-functional collaboration, guiding teams to execute seamless omni-channel initiatives and fostering strong retailer partnerships to support long-term business success.
• Ensure seamless collaboration across departments to ensure timely execution of projects while maintaining budgetary control, adjusting strategies as needed to stay within financial parameters.
• Build and maintain strong relationships with key retail partners, collaborating on co-marketing initiatives and joint business planning.
• Manage and coordinate day-to-day communications with internal cross functional teams and external agencies and/or vendors.
• Work closely with account marketing personnel to jointly spend marketing coop accruals. Accurately prepare, maintain, and track the trade marketing budget for the region.
• Manage and support digital and SEM marketing tactics including pay-per click (PPC), SEO, web analytics, website page development, social media and email campaigns.
• Coordinate with buying groups and third-party web providers to ensure accurate and current brand messaging.
• Plan and execute branded events to support retailer partnerships and consumer engagement with our products.
• Have excellent presentation skills to external and internal key stake holders. Build compelling presentation/PowerPoint decks and present materials as needed.

Your Profile

• Bachelor's degree (Marketing or Business Administration) Required
• 5-7 Years of Experience (Sales/Marketing) Required
• Strong verbal and written communication skills
• Attention to detail
• Ability to work with deadlines
• Ability to work independently with limited supervision
• Domestic Travel by car, airplane, boat, etc. - can include overnight and weekends
• Must be able to drive to visit assigned accounts daily in territory
• Must have an active driver's license in good standing with the DMV
• Travel Percentage 50%

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
• Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
• 40 hours of paid personal leave (Production Line).
• 12 days of paid holidays per year (max 8 hours paid per day).
• Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer! At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer. This position is eligible for the Employee Referral Bonus program. We participate in E-Verify.

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