Job Description
Join to apply for the VP of Finance role at goodr
Join to apply for the VP of Finance role at goodr
About Goodr
We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.
About Goodr
We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.
OUR VALUES: We have two core values: Fun & Authenticity.
FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)
LEADERSHIP
: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.
Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.
AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.
HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.
SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.
1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.
Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!
About The Role
When some people imagine being stranded on a deserted island, they picture a nightmare-ish existence. But you envision the exact opposite. That's because you've already worked out a fool-proof plan to turn that deserted island into a profitable coconut water empire!!! When you look at a palm tree, do you think, “Now that’s a solid asset with long-term ROI”? Do you dream of optimizing resource allocation even when those resources are seashells, bamboo, and one very sassy island flamingo?
If so, you might be the Vice President of Finance goodr has been searching for. This role is all about guiding our financial raft through stormy seas and turning every budget challenge into buried treasure. If you can keep a company profitable, a forecast airtight, and still have time to build a palm-frond Excel sheet on your imaginary island, then go ahead and submit that application today!
Responsibilities
LEADERSHIP
Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
ROLE SPECIFIC
Own the strategic financial roadmap, aligning planning efforts with long-term business objectives and growth priorities
Manage the preparation, accuracy, and delivery of all internal and external financial reporting
Provide clear insights into business performance and key financial metrics
Partner with executive leadership to interpret financial results and support strategic decision-making
Ensure full compliance with all financial regulations, accounting standards, and statutory requirements across jurisdictions
Oversee cash flow management, working capital strategy, and liquidity planning to ensure financial health and flexibility
Manage external audits and maintain strong internal controls to support accurate, timely reporting
Oversee all required tax (direct and indirect) reporting
Lead company-wide budgeting, forecasting, and long-range planning in collaboration with department leaders
Oversee the preparation and accuracy of financial statements, ensuring compliance with GAAP (Generally Accepted Accounting Principles) and management reporting directives
Develop and implement accounting policies, procedures, and controls to ensure efficient and effective financial operations
Oversee all aspects of accounting operations, including general ledger, accounts payable/receivable, payroll, inventory, fixed assets, revenue recognition, and treasury operations
Lead, mentor, and develop the accounting team, fostering a culture of high performance and continuous improvement
Oversee and manage tax compliance by ensuring accurate and timely filing of tax returns
Evaluate and improve finance systems, tools, and processes to enhance efficiency, scalability, and data integrity
Identify and assess financial risks and opportunities, providing proactive recommendations to mitigate exposure
Provide financial modeling and scenario planning for key initiatives, M&A opportunities, and capital allocation decisions
Deliver high-impact executive presentations and board-level reporting
Build and manage a high-performing team while partnering across functions to ensure financial alignment
This role is in the Money department and will report directly to the Chief Financial Officer
Perform other related duties as assigned
About The Ideal Candidate
May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
Asks a lot of questions
12+ years of managerial experience, including 5+ years in a senior leadership role
Deep understanding of both financial & accounting principles
Ability to develop financial strategies that align with company goals
Effectively communicating financial information to senior management
MUST be an FP&A guru
Expert level in Microsoft Excel
Familiarity with financial systems (we use Netsuite!)
Proven experience leading financial reporting, budgeting/forecasting, and long-range planning
Strong understanding of GAAP, regulatory compliance, and internal control frameworks
Freakin’ awesome communicator and direction giver
Has an in-depth understanding of team dynamics
Experience in a scaling or high-growth environment
Solid organizational skills including attention to detail and multitasking skills
Loves the work more than a paycheck
Loves to create order out of chaos
Is happy to give away credit to their team
Loves getting and giving feedback
Is into personal growth
Thinks Fun is being great (not partying)
Is proactive and an independent problem solver! (Can you google a question?)
What You Get
A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck... obviously. Salary range: $190K - $225K, final number dependent on experience
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
Sunglasses. Obviously.
No Visa Sponsorship is available for this position.
NEXT STEPS
Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete and you'd be expected to start on a specific date.
Application
Fill out a form with basic questions
35 minute virtual interview with HR team member
30 minute virtual interview with hiring manager
20 minute virtual interviews with various leaders and peers
45 minute in-person assignment and presentation with group panel
Final interview with hiring manager
Offer!
TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:
Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
Resume
Cover letter showing your personality. Seriously. No boring corporate speak allowed.
Links to projects or groups you’re involved with (if you have them)
A drawing of an octopus fighting a pirate (not joking)*
We accept submissions using accessibility tools.
Seniority level Seniority level Executive
Employment type Employment type Full-time
Job function Job function Finance and Sales
Industries Sporting Goods Manufacturing
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Job Tags
Full time, Work at office, Visa sponsorship, Flexible hours,